Bux was a money trading application. They came to us with a problem – many of their users didn't feel confident trading money via a mobile app – which was a problem considering that it was the only way their users could do so.
User testing showed that there were little-to-no concerns performing these functions on a desktop or mobile website, so there was a clear need to diversify their offering onto a traditional web platform.
My goal was to make it very simple to use, reduce the number of steps as much as possible and give the user trust in the product. I looked very closely at competitors and used techniques from many UX and psychological principles to create a simple but effective web-based tool that users could easily and confidently interact with.
We were able to increase consumer trust and conversions, and my principles were used to inform an updated app experience.
